Why Does Marketing Win Over Services?

I think it would be fair to say that Lincoln Law probably puts the most money into marketing than any other bankruptcy law firm. With all the billboards, direct mail, website, phone book, etc, their name has become recognizable. They do a great job dumping money into marketing.  However when you come into the office they do not continue the same type of service to match the money put into marketing. The attorney in the office is very short, uncaring, and to the client.He does not know anything about bankruptcy, but is very quick to push people into filing for bankruptcy.
So why is this law office so successful? Why does the marketing win? Why do people retain an attorney that is too good to meet with them?
Is it that people at too lazy and stressed out about their finances to do research to find a good attorney?  

No comments:

Post a Comment